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In 2011, Alarm Protection Technology dropped “technology” and switched over to Alarm Protection AP. At the time of the switch, AP had between 80 and 100 reps and was offering services in Alaska, California, Utah Texas, Alabama, Tennessee, Missouri, Kentucky, Utah, Louisiana, Alabama, Arkansas, Mississippi, and Florida. With over, 40,000 customers, AP had experienced major exponential growth. Later that year, Alarm Protection officially changed their name to Alder Holdings, LLC. Since the name change, Alder continues to expect exponential growth and has seen proof of that. In 2016, Alder was providing services to 40,000 customers in just 22 states.